System Upgrade Campaign

The system upgrade campaign was launched in 2023 to encourage current Guardian Protection customers to add extra devices onto their home security systems. I created landing pages to highlight the benefits of each device as well as created a monthly email campaign to reach more users. I also worked with my team’s videographer to create animated device features that could be shared via Guardian’s social accounts to drive more traffic to the landing pages. This campaign has generated over 800 inquiries from customers to date.

Please click on the images below to see more.